Banking & Finance
MENA bank enhances customer analytics with Power BI
A Power BI platform integrating core banking, CRM, and digital channels for a true 360-degree customer view.
Client
Prominent Middle Eastern Bank
Platform
Power BI
Headline result
+12%cross-sell uplift
The challenge
Siloed customer data across banking products made a 360-degree customer view difficult and slowed personalized financial services in a competitive Dubai market.
Our solution
KeyPls developed a Power BI platform integrating data from core banking systems, CRM, and digital channels, with dashboards for segmentation, profitability, and campaign performance.
Key results
- Cross-sell and up-sell opportunities up 12%
- Customer retention improved by 8% through personalized offers
- Significantly faster regulatory and management reporting
- Marketing teams empowered with actionable customer insights
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